About Us

Our Founder

Daryl Colwell is a veteran sales and business development leader in the digital marketing space. Having worked in online marketing for 20-plus years and helped numerous companies achieve their growth marketing targets, Daryl is a highly respected thought leader and expert in digital and performance marketing.

Born and raised in Chicago, IL, Daryl attended the University of Texas in Austin before making the leap to New York. In his two most recent roles he has held executive leadership positions with publicly traded companies.

Daryl was SVP, Business Development with Matomy Media Group (LON: MTMY), and most recently SVP Sales with Fluent (NASDAQ: FLNT). Daryl has been a featured contributor to many marketing and advertising publications.

He has spoken at LeadsCon, National Retail Foundation, Follow the Lead: An FTC Workshop on Lead Generation, Affiliate Summit, The Future of Email, etc. He has also regularly quoted in Advertising Age, The Wall Street Journal, Direct Marketing News, MediaPost and other relevant industry publications.

Who We Are

Hunter Mentality was built by top sales and business development talent from the digital marketing industry’s leading firms. We understand what it takes to move the needle inside a competitive, barrier-filled industry.

Combining 20-plus years of digital marketing and sales experience and deep connections that span the performance ecosystem – from niche publisher to Fortune 500 marketer – we maintain the unique ability to add a “bit of polish” to any internal or external meeting. Our team is comfortable in the room with both entry-level marketers and employees and the most senior Wall Street executives.